Logos & Branding
Logos and branding are about more than design—they tell a story. A strong logo captures the heart of a business and the branding builds on that, giving a consistent look and feel that people can recognize and trust. Together, they form the visual identity that helps a business stand out, connect with its audience, and leave a lasting impression.
Downtown somerville alliance
The alliance promotes, enhances, and revitalizes Somerville’s downtown, helping it thrive as both a commercial district and a welcoming community gathering place for residents and visitors. I led the design of a versatile logo for the alliance in multiple formats, ready for them to use across a range of materials, including swag, signage and banners.
Embrace Ink
A shop and team of tattoo aficionados who want to bring tattoos to new audiences. Their goal is to make the tattoo-getting experience less intimidating, more inviting and as convenient as getting a haircut or having your nails done. I led the design of the logo in multiple formats, ready for them to use across a range of materials.
Jim Jam
A small business that has been making homemade jam since 1985. Inspired by the iconic music scene of that year, a playful group of fruit band members was created to bring the music-themed, colorful ’80s branding to life. I led the design of the logo variations and labels.
Stingers Hot Sauce
Founded in 2023 with a simple mission: to make hot sauce the right way. Every small batch is crafted using homegrown peppers and sweetened with raw honey harvested from the owner’s own backyard hives. I led the design and development of the logo and labels.
Renaissance
A peaceful apartment community in New Brunswick, NJ, surrounded by nature. It serves as the umbrella for four distinct neighborhoods: The Terrace, The Manor, Maebrook, and The Glen. I led the creative for the logo and branding, pocket folder, stationery package, environmental design, displays, signage and marketing materials.
NJ Motor Vehicle Commision
Serves residents by promoting safety and reliability on the road. I led the design of the refreshed logo, evolving the familiar swoosh from the previous design, with a more uplifting and modern look. The logo was then released for use across a wide range of applications.
Beekman
A luxury rental community in Monmouth Junction, NJ, featuring thoughtfully planned neighborhoods that blend modern convenience with the tranquility of nature. I led the creative for the logo and branding, pocket folder, stationery package, environmental design, displays, signage and marketing materials.
