Serving as the state’s chief law enforcement agency. It oversees the Department of Law and Public Safety, provides legal advice to the state, prosecutes crimes, protects consumers and civil rights, and regulates various industries.

The award-winning “No Hate in the Garden State” campaign is a statewide initiative to combat rising bias incidents and crimes by raising public awareness, encouraging reporting, and providing resources for victims and communities. A variety of pieces were created, including billboards, bus displays, step and repeats, swag items, digital and social ads. Storytelling support was also provided, along with close collaboration with a team of animators, to direct animations for both the general public and teens.