NJ OFFICE OF THE ATTORNEY GENERAL

Serving as the state’s chief law enforcement agency. It oversees the Department of Law and Public Safety, provides legal advice to the state, prosecutes crimes, protects consumers and civil rights, and regulates various industries.

The award-winning “No Hate in the Garden State” campaign has made a difference in New Jersey by raising awareness and providing tools to report bias incidents. I led the creative for a variety of pieces, including billboards, bus displays, step and repeats, swag items, digital and social ads. I also provided storytelling support, along with close collaboration with a team of animators, to direct animations for both the general public and teens.

Video spot
Billboard
Swag items
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Ewing Town Center

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NJ Department of Transportation